In the early days of DoubleTake Design, we did a lot of work with new product development for General Mills brands. We supported their innovative teams, bringing product ideas to life visually by creating product mockups, designing ads that could be used in focus groups to gain feedback and even consulting on the design of end-use packaging once a product made it all the way through the development process.
The Yoplait new product development group named itself “New Ventures,” and wanted to create its own internal brand. They flew us up to Minneapolis to meet with the team in person and explore their offices for inspiration.
Working with Yoplait brand guidelines, we designed a logo for the group, created fun business cards, memo pads, and t-shirts and designed signage for their office to help infuse some of the group’s creative personality into their workspaces. It was so fun to bring their energy to life through these graphic challenges!