Brand Revitalization | ITEGRIA

Giving a 360° perspective to investment IT

Mimic Technologies started as a general IT company, but over time began to focus on the financial industry, eventually specializing in IT for Registered Investment Advisors (RIAs). At that point, the company’s name, website and marketing materials no longer communicated what it did or for whom.

Mimic’s partners came up with a great new name, ITEGRIA, and DoubleTake Design was charged with designing a new logo and visual identity system that would appeal to the target market, RIAs. We designed and developed their website/website content and logo guidelines, marketing materials, a high-end presentation cover and folder. We also designed PowerPoint templates, an e-Book cover, signage for their office, tradeshow booths and presentations. Our role continues as their outsourced marketing department. Our social media partner helps with blogging and social media sharing on a regular basis.

ITEGRIA has been named to the Inc. 5000 Fastest Growing Privately Held Companies for the second year in a row! We are proud to be supporting this talented, intelligent group of IT professionals and entrepreneurs.

Before & After

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Logo Design

We developed a sophisticated logo for the new brand, emphasizing IT, as well as an IT logomark that is used as a supporting graphical element.

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Logo Guidelines

Logo guidelines are important because they provide information about the available logo files, dos and don’ts for how to use the logo, size restrictions, typographic standards for the brand and introduce the extended color palette. Sharing logo guidelines with any partner or employee helps to protect the logo and ensure that it is used consistently.

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Website Design & Development

View site

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Marketing Materials

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Tradeshow Exhibit Design

Presentation Design

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Advertising

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E-Book Design

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